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Integrated Marketing Strategies for Sustainable Competitiveness and Premium Branding of Nonsan Strawberries

Year: 2025

Type: article

Study design: Observational Study

Source: Korean Journal of Social Science

DOI: 10.18284/jss.2025.12.44.3.157

Authors: Cheol-Hwi Lee, Gab-Je Jo, Suk-hee Jo, Tae-Hwa Kim

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: closed

OpenAlex ID: W7125963608

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