Work

Embracing innovation: no bias toward the disclosure of smartphone brands’ country of origin among Brazilian consumers

Year: 2026

Type: article

Source: Review of International Business and Strategy

DOI: 10.1108/ribs-01-2025-0012

Authors: Melissa Chu, Lara Letícia Donegá Carreira, Marina Lourenção

Institution: Universidade de São Paulo

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7125967956

FWCI:

Cites: 71

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