Work

The Effects of Negative Online Reviews on Purchase Intention and the Moderating Roles of Corporate and AI Chatbot Responses: Focusing on Luxury Brands

Year: 2025

Type: article

Study design: Observational Study

Source: The Journal of Internet Electronic Commerce Resarch

DOI: 10.37272/jiecr.2025.12.25.6.235

Authors: Stella Yoon, Hajin Shin, Sulim Kim, Hee-Dong Yang

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7125976532

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