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The Effects of Habit, Parasocial Interaction, and Advertisement Disclosure on Product Attitude in Korean YouTube Mukbangs: Focusing on Chinese University Students

Year: 2025

Type: article

Study design: Observational Study

Source: The Journal of Internet Electronic Commerce Resarch

DOI: 10.37272/jiecr.2025.12.25.6.89

Authors: Minyeong Park, Geukjoo Kang

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7125980595

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