Work

Content is king: the role of social media content creators in building political brands

Year: 2026

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2026.2619287

Authors: Elyria Kemp, Nwamaka A. Anaza, Steven W. Kopp, Evelyn Kemp

Institutions: LSU New Orleans, University of Arkansas at Fayetteville

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7126100362

FWCI: 11.58

Cites: 84

Cited by: 1

Related to: 10