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Facing “Yes,” backing “No”: judging product efficacy via body orientation

Year: 2026

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-08-2024-5384

Authors: Xingang Wang, Zhitong Liu, Maiju Guo

Institutions: Zhongnan University of Economics and Law, University of Exeter

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Award: G2146592899

OpenAlex ID: W7126179183

FWCI:

Cites: 64

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