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New tech, new consumers? A study of millennial technology adoption in Colombia

Year: 2026

Type: article

Study design: Observational Study

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/yc-06-2025-2583

Authors: José I. Rojas-Méndez, Marta Massi, Oscar Durán-García, Ricardo Payán

Institutions: Carleton University, Athabasca University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Reduced inequalities

Open Access status: closed

OpenAlex ID: W7126258502

FWCI:

Cites: 47

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