Work

Green self-identity and eco-consciousness in green apparel purchase intention: the roles of perceived consumer effectiveness and price sensitivity

Year: 2026

Type: article

Study design: Observational Study

Source: Research Journal of Textile and Apparel

DOI: 10.1108/rjta-09-2025-0216

Authors: Sreelakshmi Aneesh, Meera Prathapan

Institution: Cochin University of Science and Technology

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

Funder: University Grants Commission

OpenAlex ID: W7127044762

FWCI: 19.97

Cites: 56

Cited by: 2

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