Work

Social Media Influencers and a Contextual Factor Behind: Exploring Credibility, In-Group Identification, and Product Availability on Purchase Intention

Year: 2025

Type: article

Study design: Observational Study

Source: Springer Link (Chiba Institute of Technology)

DOI: 10.1051/shsconf/202522003029/pdf

Authors: Yixuan Che, Yijia Ling, Qingtong Xiao

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7127065429

FWCI:

Cites:

Cited by:

Related to: