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Sustainable Celebrity Endorsement Strategies: Long-term Impacts on Market Development Stages

Year: 2025

Type: article

Source: Springer Link (Chiba Institute of Technology)

DOI: 10.1051/shsconf/202522001007/pdf

Author: Ruotong Zhang

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7127105458

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