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Marketing Transformation in the Digital Payment Ecosystem: Smart Marketing Strategies Based on Alipay

Year: 2025

Type: article

Source: Springer Link (Chiba Institute of Technology)

DOI: 10.1051/shsconf/202522003007/pdf

Author: Xiaoyan Zhong

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7127107253

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