Work

Perceived financial constraints and consumers' responses to (non) minimalist fashion brand appeals

Year: 2026

Type: article

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/jfmm-07-2025-0314

Authors: Sabrina Staniszewski Samistraro, Danielle Mantovani

Institution: Universidade Federal do Paraná

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7127128461

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Cites: 42

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