Work

UMBRO’s Short Video Marketing Strategy: Stimulating Young Fans’ Purchasing Enthusiasm on Match Days in China

Year: 2025

Type: article

Source: Springer Link (Chiba Institute of Technology)

DOI: 10.1051/shsconf/202522003005/pdf

Author: Zitong Wang

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7127129782

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