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Marka güveni, kredibilitesi ve itibarının marka savunuculuğu üzerindeki etkisinde psikolojik tepkiselliğin düzenleyici rolü

Year: 2024

Type: article

Source: DergiPark (Istanbul University)

DOI: 10.34231/iuyd.1604521

Author: Yaprak, Burak

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: closed

OpenAlex ID: W7127199284

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