Work

Relative platform score influences behavioral intentions on third-party review platforms: the effects of psychological reactance and cue utilization

Year: 2026

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-12-2024-1909

Authors: Yuying Zheng, Yifan Wang, Libing Shu, Jiecao He, Ming Lin

Institutions: NingboTech University, University of Nottingham Ningbo China, Zhejiang Wanli University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7127304345

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Cites: 58

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