Work

Churn prediction and customer retention strategies for OTT platforms using a hybrid AI model

Year: 2026

Type: conference-paper

Source: IET conference proceedings.

DOI: 10.1049/icp.2025.4690

Authors: Tirth Mehta, Rishi Shah, Tej Ghelani, Pradnya Joshi

Institution: Dwarkadas J. Sanghvi College of Engineering

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7127646255

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