Work

“Like a Human – Just Digital”: adolescents’ and parents’ perceptions of virtual influencer marketing

Year: 2026

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-05-2024-0351

Authors: Simone Lykke Tranholm Mouritzen, Susanne Pedersen, Lina Fogt Jacobsen

Institution: Aarhus University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7127946254

FWCI: 37.45

Cites: 78

Cited by: 3

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