Work

X, Y, Z of Materialism! a Comparative Study Among Generations on Materialist Tendency, Brand Awareness and Importance of Money

Year: 2021

Type: article

Source: DergiPark (Istanbul University)

Authors: Eroğlu, Filiz, Kılıç, Figen

Language: Turkish

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7128150226

FWCI:

Cites: 78

Cited by:

Related to: 10