Work

Macromarketing: an answer on the challenges of the call-out economy

Year: 2025

Type: article

Source: Journal of Management History

DOI: 10.1108/jmh-07-2024-0112

Author: Jan Lies

Institutions: Fliedner Fachhochschule Düsseldorf, Hof University of Applied Sciences

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7128235162

FWCI: 1.841

Cites: 40

Cited by: 1

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