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Fact-based versus emotion-based content: how influencers’ posts affect customer engagement during the stage of incrementally new product launch

Year: 2026

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-09-2025-1944

Authors: Shensheng Cai, Mingli Zhang, Yu Wang, Kesheng Xie

Institutions: Tianjin University of Technology, Beihang University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: National Social Science Fund of China

OpenAlex ID: W7128388520

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Cites: 64

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