Selling Together: A Signaling Perspective on Co-Livestreaming Effectiveness
Year: 2026
Type: article
Source: Journal of Interactive Marketing
Authors: Zhi Yang, Lixiang Zhang, Xia Cao, Hui Lu
Institutions: Hunan University, Zhongnan University of Economics and Law
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
Awards: G1140183556, G7025302642
OpenAlex ID: W7128422360