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Transforming Asian higher education through digital marketing: insights from Vietnamese universities’ Facebook strategies

Year: 2026

Type: article

Source: Journal of Asia Business Studies

DOI: 10.1108/jabs-08-2024-0468

Authors: Huong Que Hoang, Khoa Tien Tran, Tri Dinh Le

Institutions: Vietnam National University Ho Chi Minh City, University of Economics and Law, Eastern International University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

Funder: Viet Nam National University Ho Chi Minh City

OpenAlex ID: W7128444443

FWCI:

Cites: 64

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