Work

Bournvita’s removal from the “health drinks” category – revitalization threats?

Year: 2025

Type: article

Source: Emerald Emerging Markets Case Studies

DOI: 10.1108/eemcs-07-2024-0280

Authors: Prabal Chakraborty, Swapan Dasgupta, Sayanti Banerjee

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W7128496289

FWCI:

Cites: 3

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