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Empowering tradition: a case study on Panache’s social media marketing strategy in the fashion industry

Year: 2025

Type: article

Source: Emerald Emerging Markets Case Studies

DOI: 10.1108/eemcs-09-2024-0373

Authors: Mir Insha Farooq, Ishani Patharia Chopra

Institutions: Central University of Kashmir, Bhagat Phool Singh Mahila Vishwavidyalaya

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7128503533

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