Work

From herbs to hazards: Patanjali’s leap into insurance

Year: 2025

Type: article

Source: Emerald Emerging Markets Case Studies

DOI: 10.1108/eemcs-06-2025-0331

Authors: Jayanta Kumar Mohapatra, Revanth Kumar Guttena, Kiran Menghani

Institution: Woxsen School of Business

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7128530485

FWCI:

Cites:

Cited by:

Related to: