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An Impact of Student Spending Habits on Luxury Products in Coimbatore City

Year: 2026

Type: article

Abstract: Luxury consumption among students has become a growing phenomenon in Coimbatore, a city known for its educational institutions and modern lifestyle influences. This study investigates the awareness, preferences, and financial behaviour of students toward luxury products, highlighting both aspirational value and financial stress. Using a sample of 150 respondents, the research explores demographic patterns, sources of influence, product preferences, and spending ranges. The findings reveal that while luxury products provide short-term satisfaction and social validation, they also create financial strain. Recommendations include financial literacy programs, awareness campaigns, and responsible consumption practices.

Source: JOURNAL OF ADVANCE AND FUTURE RESEARCH

DOI: 10.56975/jaafr.v4i2.503304

Authors: Mr. Pradeep. V. R, Dr. D. Samundeeswari

Institution: Sri Ramakrishna College of Arts and Science

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W7128601966

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