Words and Symbols: How Media Richness of Electronic Word of Mouth Influences Receivers' Purchase Intention
Year: 2026
Type: article
Source: Journal of Consumer Behaviour
DOI: 10.1002/cb.70128
Author: Iffat Tarannum
Institution: University of Inland Norway
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7128635385