Work

Beyond the click: the influence of consumer online browsing on product knowledge and Purchase intention

Year: 2025

Type: conference-paper

Source: HAL (Le Centre pour la Communication Scientifique Directe)

Authors: Sandes, Fabio S., Komarova, Yuliya, Botelho, Delane

Institutions: Université catholique de lyon, UR CONFLUENCE: Sciences et Humanités, Fordham University, Escola de Administração de Empresas de São Paulo, Fundação Getulio Vargas

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7128660475

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