Work

Who sells it best? How streamer personality and product type shape consumer purchase intentions for near-expiry products

Year: 2026

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-09-2025-1776

Authors: Biyu Guan, Jia Tang, Yijun Liu, Yang Yang

Institutions: Guangdong University of Science and Technology, City University of Macau, Southwestern University of Finance and Economics

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

Funders: Guangdong University of Science and Technology, National Natural Science Foundation of China

Awards: G2148817611, G4156361942

OpenAlex ID: W7128688086

FWCI: 12.9

Cites: 53

Cited by: 1

Related to: