Work

Instagram's Growing Impact on Consumer Behaviour:A Bibliometric and Systematic Literature ReviewLeading to Future Research Directions

Year: 2026

Type: review

Abstract: With its unique visual appeal and engaging features like Stories and Reels, Instagram has significantly shaped ‎consumer behaviour. This paper embarks on an analysis of the multifaceted relationship between Instagram and ‎consumer behaviour. By combining bibliometric analysis and Systematic Literature Review, we identify key ‎themes and lay the foundation for future research at the intersection of consumer behaviour and Instagram. The ‎practical implications of our findings for businesses in the digital landscape are profound, equipping them with ‎valuable insights for strategic decision-making.

Source: International Journal of Accounting and Economics Studies

DOI: 10.14419/9pgjsq85

Authors: Dr. Ashutosh Kumar, Dr. Chandraketu Singh, Dr. Anupam Saxena, Dr. Vir Ved Ratna, Dr. Purnendu Shekhar Pandey

Institutions: Jaipuria Institute of Management, IIHMR University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W7128743719

FWCI:

Cites: 5

Cited by:

Related to: