Work

Renting Prestige: Young Consumers’ Luxury Mindset

Year: 2025

Type: conference-paper

Study design: Observational Study

Source: UWA Profiles and Research Repository (UWA)

Authors: Yu, Mingzhou; id_orcid 0000-0002-3626-7669, Liu, Fang; id_orcid 0000-0001-5126-8881, Andrawes, Rachel

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7128750659

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