Work

Exploratory Analysis of Consumers' Naive Perception of the Entropy Associated With Packaging Materials

Year: 2025

Type: conference-paper

Source: HAL (Le Centre pour la Communication Scientifique Directe)

Authors: Bouvier, Anthony, Capelli, Sonia

Institutions: Centre de Recherche Magellan, Université Jean Moulin Lyon III

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W7128757148

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