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How Numerical Latitude Origin Expressions Increase Consumers' Purchase Intention: The Role of Perceived Naturalness

Year: 2026

Type: article

Source: Journal of Consumer Behaviour

DOI: 10.1002/cb.70131

Authors: Minxue Huang, Qiang Xiao, Xuanyi Zhou, Yinghao Yu

Institutions: Wuhan University, Hunan University of Technology and Business

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Award: G918996599

OpenAlex ID: W7128821607

FWCI:

Cites: 93

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