Work

How User‐Generated Content and Platform Shop Metadata to Influence Transaction Volume: A Multilevel Study of Online Consumer Behavior

Year: 2026

Type: article

Source: Journal of Consumer Behaviour

DOI: 10.1002/cb.70136

Authors: Fang‐Yi Lo, Ivan Prayoga

Institutions: National Yang Ming Chiao Tung University, Feng Chia University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7128916560

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Cites: 31

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