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Will eco-labels as a communication strategy for ecological information cause consumers to buy green products? Evidence from China

Year: 2026

Type: article

Study design: Observational Study

Source: Nankai Business Review International

DOI: 10.1108/nbri-04-2025-0041

Authors: Jian Gao, Qian Wang, Xianda Sun, Yang Lyu

Institutions: Zhejiang University of Finance and Economics, Zhejiang University of Finance and Economics Dongfang College

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W7129449169

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Cites: 87

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