Work

Formulating the Strategic Concept of Brand Performance

Year: 2026

Type: article

Source: Strategizing Theory and Practice

DOI: 10.21603/2782-2435-2026-6-1-112-128

Author: Nikolay Trifonov

Institution: Russian State Academy of Intellectual Property

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7129739652

FWCI:

Cites: 15

Cited by:

Related to: