Work

The role of personal brand of professional athletes in startup success through corporate social responsibility (CSR)

Year: 2026

Type: article

Study design: Observational Study

Source: Sport Business and Management An International Journal

DOI: 10.1108/sbm-02-2025-0029

Authors: Neda Farokhi, Farnaz Fakhri, Zeinab Mondalizadeh

Institution: Arak University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7130316355

FWCI: 9.75

Cites: 42

Cited by: 1

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