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From channels to conversations: leveraging integrated customer data for interactive marketing in fashion retail

Year: 2026

Type: article

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-08-2025-0477

Authors: Kihwan Nam, Kanghyun Cho

Institutions: Korea University, Korea University, Temple University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7130368654

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Cites: 63

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