Work

Consumers’ parasocial interactions and relationships with online influencers: a systematic review

Year: 2026

Type: review

Study design: Systematic Review

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-02-2024-6611

Authors: Eugene Cheng-Xi Aw, Angeline Gautami Fernando, Saju Balakrishnan, Umayal Palaniappan, Booshnam D.

Institutions: UCSI University, City University of Macau, Great Lakes Institute of Management, Vellore Institute of Technology University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: UCSI University

Award: G1687633565

OpenAlex ID: W7130513563

FWCI: 18.59

Cites: 138

Cited by: 5

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