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Consumer Behavior and Demand for Green Products

Year: 2026

Type: article

Abstract: This study analyzes consumer behavior and the factors influencing demand for green products in the context of sustainable development. The study focuses on the role of environmental awareness, individual attitudes, price perception, and trust in eco-label

Source: European Journal of Technical and Natural Sciences

DOI: 10.29013/ejtns-26-1-3-11

Authors: Silvana Nakuci, Oltjana Zoto

Institution: Agricultural University of Tirana

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W7131064136

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