Work

Brand addiction to idols and debt avoidance: exploring the mediating role of self-esteem

Year: 2026

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-07-2024-5329

Author: Kosuke Mizukoshi

Institution: Tokyo Metropolitan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

Funder: Japan Society for the Promotion of Science

OpenAlex ID: W7131119481

FWCI: 9.694

Cites: 89

Cited by: 1

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