Work

Between ethical consumption and materialism: the paradox of self-enhancement

Year: 2025

Type: conference-paper

Source: HAL (Le Centre pour la Communication Scientifique Directe)

Authors: Moulins, Jean-Louis, Bourcier-Bequaert, Bénédicte, Toti, Jean-François

Institution: Centre de Recherche sur le Transport et la Logistique

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W7134098338

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