Work

Fake Customer Value: When Inflated Propositions Collapse in the Service Ecosystem

Year: 2026

Type: article

Source: Journal of Consumer Behaviour

Authors: Mohamed Y. I. Helal, Tifani H. Siregar, Yogesh K. Dwivedi

Institution: King Fahd University of Petroleum and Minerals

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7134166515

FWCI: 9.782

Cites: 60

Cited by: 1

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