Work

Unethical Influencer Marketing: A Systematic Review and Research Agenda

Year: 2026

Type: review

Study design: Systematic Review

Source: International Journal of Consumer Studies

DOI: 10.1111/ijcs.70193

Authors: Laly Padmavathy P, Fezeena Khadir

Institution: Cochin University of Science and Technology

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7134283086

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Cites: 104

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