Work

Balancing Customer Engagement and Annoyance in Online Retail: Insights from a Field Experiment

Year: 2026

Type: preprint

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.6165626

Authors: Jackie Baek, Daniel Chen, Will Ma, Dmitry Mitrofanov

Institutions: New York University, Boston College, Columbia University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7134928394

Cites: 20

Cited by: 1

Related to: 10