Work

The Effects of Museum Cultural Product Attributes on Consumer Attitude and Purchase Intention: Focusing on MU:DS of the National Museum of Korea

Year: 2026

Type: article

Study design: Observational Study

Source: 산업경제연구

DOI: 10.22558/jieb.2026.2.39.1.329

Authors: Ye-Rim Kim, Hye-In Lee, Seung-Wan Ryu

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7135179569

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