Year: 2026
Type: article
Abstract: The article examines the historical aspect of the emergence of worldview concepts such as SPOD, VUCA, BANI, SHIVA, and TACI. It analyzes the impact of these concepts on marketing in companies. The article also explores the need for companies to adopt a flexible approach to marketing planning and highlights the benefits of this approach in today's turbulent market conditions.
Source: Moscow Economic Journal
Author: Elena Savinova
Institution: Plekhanov Russian University of Economics
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W7135201297
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