Work

Designing ethical brands: the impact of logo frames on consumer perceived brand ethicality

Year: 2026

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-10-2025-2320

Authors: Lijing Zheng, Yi Zhu, Chenwei Li

Institutions: Shanghai Jian Qiao University, Guangzhou College of Technology and Business, Xi’an Jiaotong-Liverpool University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7135201409

FWCI: 19.5

Cites: 44

Cited by: 2

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