Work

Every Consumer Researcher Dies Alone

Year: 2025

Type: article

Abstract: Sid Levy? Theodore Levitt? Morris Holbrook? Nah, in this essay we argue that Hans Fallada was the original consumer researcher!

Source: Bristol Research (University of Bristol)

Authors: Sodergren, Jonatan, Hjelm, Mattias, Ahlberg, Oscar

Institutions: Stockholm School of Economics, Aalto University

Language: English

Topic: American History and Culture

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7135451746

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