The Effects of Influencer Types (Macro vs. Micro) and Consumer-Brand Relationships on Purchase Intention
Year: 2026
Type: article
Source: Journal of Business Convergence
Authors: Chuanheng Chu, Dongyue Li, Hyungsik Kahn
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7136041565
FWCI:
Cites:
Cited by:
Related to: